User Experience Center
Location: Head office Rabobank Nederland, Utrecht
Work: Preliminary to final design, tender documents, technical drawings and aesthetic surveillance, constructional surveillance, delivery
Size: 150 sqm
Interior Rabobank UX-center
The Rabobank User Experience Center (UX Center) in the new office in Utrecht, is a test environment that should offer opportunities to explore. In doing research for products and services of the bank, the company wants to make its services meet the needs of their customers in the best possible way.
The investigations in the UX Center can be performed using in-depth interviews, customer panels, usability research and eye-tracking. By means of light, sound and static and moving images different atmospheres can be created to imitate real situations optimally.
Photography: Steven Snoep